Lalo Goya, brother of Francisco, has taken the Goya and Quatro brands forward and cemented them among the most cutting edge brands in windsurfing.

Check out the previous Industry Masters article with Matt Pritchard and Robert Stroj.

As well as the successful ‘Industry Kids’ series with: Adam Lewis – The centre manager and sail designer, Sam Ross – The Pro Coach, Paul Zeper – The Intern, Jay Haysey – The Photographer, Jamie Drummond

Name: Lalo Goya

Company: Goya Windsurfing and Quatro International

Role: General Manager

First job in windsurfing: Professional Rider

Your next career step: Go to the Marshalls for another insane trip!

Outline your day:

Lalo Chilling

I spend part of the year in Spain and part of the year on Maui. Both are exciting, but I really enjoy being back home on Maui… So I will describe that one.

The nice thing about Maui is that you get to go to bed early compared to Spain, so I end up waking up earlier and really end up enjoying the full day. Most mornings I wake up, take a shower make breakfast, look through emails while I eat it and head to the Shop/Office at the Cannery. There I usually meet the boys for coffee and head into the shop at around 8:30am.


But if the forecast is good for a quick surf, Keith and I will go for a morning session before work. It’s hard at first, but once you get in the water, your whole day changes as it gives you a different energy to take on the day.

9:00am through to 1:00pm – 2:00pm is business as usual. Meet with the team, help windsurfers in the shop floor and in the quiet moments try to go through some emails again.

It is pretty hard to get work done when I am at the shop vs being in the Spain office as there is always a lot going on, but on the other hand I get to connect with many people face to face where I would normally not get a chance to in the office in Europe. So I really appreciate that and try to embrace that while I am there.


Lunch is never lunch on Maui, it is a full rush process. Grab a quick bite or stop by the house, make a super quick sandwich and head to the beach. It is a super rush moment that usually happens between 1:00pm or 2:00pm. Especially if I am driving down with Keith in his blueberry, he loves to rush for that early afternoon session.

In the afternoon I surf or sail as hard as I can for a few hours, and at least try to keep up with the boys. But most of the time they sail circles around me pretty good, but warm water, nice waves, sunshine, friends… it does not get better than that.

On a good day we usually get at least three hours in, quickly followed by some hanging out with the boys on guardrail… this part is crucial to product development… hahaha

Apart from the family and friends, this is what I love about Maui. I don’t know another place that you can be in the water so much with so many good days and have all of the other things that Maui has to offer. Especially the last few years, they have been so windy and fun.

Depending on how long the session was, or if we surfed or not, I head home at around 5:00pm or 6:00pm. Normally I have to stop by the shop to pick up my computer and if I am with Keith, we usually put in a game or two of foosball, or even sometimes three, if I actually get to beat him one of the first two games and then we go best of three… He is super competitive and super hard to beat, but when I do I really enjoy it.


Get home around 6:00pm or 7:00pm, put in another hour of work before heading to dinner.

Around 8, it is a late dinner Maui time, but somehow I need to balance the 10:30 dinner from Spain (the happy medium).

For dinner on Maui there is always something going on. Either with family or friends, it is rare that we stay home with Bianca and eat by ourselves.

When I finish dinner it is Europe work time, so I need to work for a couple of hours (if I am lucky) to catch up with the office in Spain and Europe clients going through enquiries, orders, etc. This is one of the hardest things about Maui work life, but on the other hand it is really nice as if I would not be able to do it, I could not stay home for so such a long period of time.

Then, it is bedtime and rest to do it all over again the next day.

Photos ©Berthuot Visuals